Suntree Homemade Lemonade is a local neighborhood lemonade stand that grew into a national beverage company. Suntree prides itself on customer relationships, handcrafted quality, and spreading joy with each sip. With Suntree, you can Pick Your Shine with a variety of drink flavors and products. Suntree Homemade Lemonade is partnered with Alex’s Lemonade Stand to help promote and raise funds for the cancer-fighting organization. With each purchase, Suntree donates $1 to Alex’s Lemonade Stand, as shown by the donation tag found on each bottle.
The goal for this project was to use letterpress techniques and skills to create a brand for a drink that would feature a packaging label and promotional poster. The drink chosen for the project was lemonade. For the design, I wanted to experiment with different typefaces, point sizes, and textures to emphasize the rustic and homemade identity of the company. The type design also needed to add a playful aspect and cheerful personality to the brand.
Setting type became a puzzle that challenged my technical abilities and problem-solving skills. The limited type resources available led to an expansive yet cohesive style of typographic jumble when typesetting the product information and brand tagline.
ROLE: Director + Graphic Designer + Printmaker + Illustrator
SCOPE: Letterpress, Packaging, Branding, Advertising, Illustration, Printmaking
TOOLS: Photoshop, Illustrator, InDesign
James Madison University Project, 2021
