Suntree Homemade Lemonade is a local neighborhood lemonade stand that grew into a national beverage company. Suntree prides itself on customer relationships, handcrafted quality, and spreading joy with each sip. With Suntree, you can Pick Your Shine with a variety of drink flavors and products. Suntree Homemade Lemonade is partnered with Alex’s Lemonade Stand to help promote and raise funds for the cancer-fighting organization. With each purchase, Suntree donates $1 to Alex’s Lemonade Stand, as shown by the donation tag found on each bottle. 

The goal for this project was to use letterpress techniques and skills to create a brand for a drink that would feature a packaging label and promotional poster. The drink chosen for the project was lemonade. For the design, I wanted to experiment with different typefaces, point sizes, and textures to emphasize the rustic and homemade identity of the company. The type design also needed to add a playful aspect and cheerful personality to the brand. 

Setting type became a puzzle that challenged my technical abilities and problem-solving skills. The limited type resources available led to an expansive yet cohesive style of typographic jumble when typesetting the product information and brand tagline.
ROLE:  Director + Graphic Designer + Printmaker + Illustrator
SCOPE:  Letterpress, Packaging, Branding, Advertising, Illustration, Printmaking
TOOLS:  Photoshop, Illustrator, InDesign

James Madison University Project, 2021
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